Reviewing the measurements – Alen Brandman

Facebook has detailed the three stages of a planned audit by the Media Rating Council, including a review of ad-impression measurements that is underway. According to Alen Brandman, the MRC will then look at data Facebook employs to determine viewability and inspect a buying option designed to meet the MRC’s viewability standards that display ads must be in view for one second and video ads for two seconds.

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